Spiritual Gangster x Amberella

The yoga-inspired clothing brand partnered with street artist, Amberella, on a product capsule aimed to inspire and empower acts of self love. To help further share her story and amplify our intention, we took to the streets to wheatpaste her art across Los Angeles, pass out signs at the Women’s March and invite the community to join in through our social channels. As a result, the capsule exceeded e-comm goals, increased social engagement and, perhaps most importantly, made everyone involved feel incredibly lucky to be a part of the partnership.

What did I do? Developed the integrated strategy and calendar for social media, blog and email marketing + managed the day-to-day implementation.