Lyric Brand Launch

Designed by creatives for creatives, the hospitality startup wanted to build brand awareness + differentiate themselves through elevated content that brings the Lyric experience to life through the eyes of local partners, artists, makers and doers. Post-launch, we saw a 40% MoM Instagram growth rate, 5% engagement rate + a sharp increase in direct bookings.

What did I do? Developed and managed the creative direction, integrated strategy and calendar for social media, blog and email marketing + managed the day-to-day implementation. Produced lifestyle photo shoots + blog content for 3 properties (NYC, New Orleans, San Diego).